Job searches may start like any other Internet searches, with a search engine like Google. People looking for jobs generally don\u2019t do anything fancy; they use a term they think describes the job well, and maybe the city they are searching. Knowing this, how do you get your jobs to stand out from the rest?\r\n\r\nHere are some ideas on how to write SEO-friendly job ads to boost your success.\r\n\r\nFirst, Use the Right Keywords\r\n\r\nSearch engines will use keywords to find jobs, so you need to match the words in your job ad to the keywords the search engines use.\r\n\r\nTry acting like you\u2019re the job seeker. Would the job seeker search with the keywords you might pick? Check your keywords with free online tools like Google\u2019s Keyword Tool to see if your keywords are being used by many people.\r\n\r\nUse Job Titles with Keywords\r\n\r\nCreating job titles with keywords combines efficiency with visibility. The first thing a job seeker should see is the job title. And, that\u2019s because the keywords the job seeker used are also in that title. You can make an instant connection this way. Efficient placement of keywords in a job title will attract potential talent.\r\n\r\nIf you want extra visibility for the job title, make it unusual. Make it more memorable than any other company\u2019s ad for that title. Does your company have outstanding perks? How about company-matched IRA contributions?\r\n\r\nTry to keep the job title length to less than 60 characters if possible.\u00a0 Job titles exceeding 60 characters may not be good for Google Search Engine Optimization.\r\n\r\nUse More Keywords in the Job Description while keeping your job description concise\r\n\r\nYou have more room in the job description than the job title for keywords, but you should still be deliberate and efficient when you use them. Don\u2019t pile them in. To be most efficient. Make sure to include a few variations on those keywords. Also, if some industry terminology related to the job can be used as keywords, do so.\r\n\r\nYour job description should have details about the role and about your Company.\u00a0 Try to find a balance between writing enough detail so candidates understand the role and your company while keeping your description concise.\r\n\r\nTry to keep your job description length less than 800 characters if possible.\r\n\r\nLast, have some keywords that describe some of the job perks. Examples are, \u201cflexible schedule,\u201d or \u201cnightshift bonus.\u201d And, be sure to put the job location in the description and the title if possible.\r\n\r\nKnow What Keywords Not to Use\r\n\r\nDon\u2019t use keywords that are trite, worn out, out of date, or look like \u201cbuzzwords.\u201d These keywords can make your company seem unprofessional and even deceitful. It can suggest that you are trying to hide something behind a smokescreen of sensational phrases? Don\u2019t use keywords like wizard, ninja, or black belt.\r\n\r\nFor more advice or information on using SEO to streamline your job advertising, contact StaffingSoft.