Finding the Right Candidate In Your Own Backyard
With in-depth surveys and search software, online recruitment made it easier than ever to find the perfect person to fill a position. The ideal person, however, often turned out to be out of your geographic area. Companies in Dallas were finding matches in Boston. Sure, that works for some companies. If you want to find someone in a particular area, however, someone who is intimate with a location, understands its clients and customers you can find the solution in geofencing.
If you are wondering what geofencing is, you’ll be glad to hear that you’re not alone. It’s a funky sounding term for a targeted form of advertising that works for finding customers and employees. Think about it this way: if you have a dog in a fenced-in backyard it can go anywhere it wants in the yard. The dog has freedom to do its thing within this territory, but is confined to the borders you define.
Geofencing keeps your advertising dog in one location. You can find an employee, but the search is limited to the geographical area you choose. The best part of geofencing and what makes it particularly useful (and worthy of a fancy name) is that you can customize the geographical location whether it’s an entire state or a four-block radius.
It’s also worth noting that this type of advertising reaches potential employees where they are already spending a significant portion of their time: online. According to the Pew Research Center, about 75 percent of people use their phones to look for work. This is regardless of the industry in which they are seeking employment. If they are using their phones to search jobs, it makes sense for you to target them there.
You can place a “geofence” around a place that already has amazing employees you would like to talk to. Geofencing offers a full range of filters, so you aren’t going to be advertising to a huge company’s entire workforce. Instead, you will be targeting individuals who have the skill set you are looking for.
You can use Geofencing for example for College recruiting by delivering job ad campaigns to smart phones around the campus or you can target your competition by delivering targeted ads to smart phones around their locations. Geofencing can also work for recruiting diversity or veterans and more.
Geofencing may be the recruitment tool that helps you find your next hard to find employee. Get in touch with us today for more information about how geofencing can work for your business.