When you are looking to fill a position at your company, one of the most crucial steps is the job posting process. Creating a satisfactory post will increase your chances of attracting high-caliber candidates.
This article will discuss the various factors involved in successfully developing and uploading a job post.
What Does Job Posting Mean?
Job posting is the process of creating a job ad on various online platforms to attract suitable candidates to an open position at a company.
It includes a job description summary of the role in question and the type of company offering the job.
A job post is used to attract and entice candidates to apply for a position at your company. It is a crucial step in hiring the right person for the job.
How Do Job Seekers Search for Jobs?
You should start by posting on internal job boards at your organization and your company website. The wider the outreach, the wider the talent pool you’ll have to select from.
It is recommended that you utilize several online channels to maximize your results. Research has shown that 58 percent of hiring managers in North America see social professional networks as a quality recruitment tool.
Posting on multiple job boards will attract qualified applicants. Take advantage of social media (Facebook, Twitter) by posting job ads for free on these platforms.
You should also post on Indeed and LinkedIn, as research shows that these two platforms are the first point of call for job seekers when searching for a new job.
By using this approach you can attract applicants from across the world, which in the case of remote jobs, can be incredibly useful.
Utilize The Google Job Search Platform
There are a variety of channels to use when posting new jobs. Google is a popular tool because millions of people searching for jobs use this platform daily. Google collects job posts and trending searches from across the web.
Businesses that post their job openings on Google get results, because of the high volume of traffic on this platform. And with the help of Google Analytics, you can track and determine whether your posts are effective.
What Do Job Seekers Respond Well To?
With so many resources available for advertising new jobs, ensure that you are reaching your target market. Your job post needs to stand out amongst the rest.
This can be achieved with the use of an effective job description but also an engaging style within your job post. These are both essential elements, and together they form a two-fold approach to connect the right type of applicants for the position you are advertising.
How To Write An Effective Job Post
Below is a list of the most relevant features of an effective job post. It is important to keep it relevant to your particular organization’s requirements:
Job Title
The job title should be easily identifiable on the post and understandable in terms of what the role entails.
Location
The location refers to where the company is based. If it is a fully remote position, or a hybrid model is used, this should be specified in your post.
Job Description
A job description is an internal HR document that contains the full details about the position (i.e. what the role entails, the duties and responsibilities, etc).
Qualifications
A list of all the requirements in terms of qualifications, education, work experience, and required skills should be included.
About The Company/ Benefits
This is your opportunity for the perfect sales pitch to introduce and sell the company and its culture. You should also highlight the salary on offer, as well as all the benefits, and perks included.
How To Apply
Clear instructions should be given on how to apply for the position. This includes who to email/contact. And what documents are required (resumé, cover letter, etc.)
Extra Tips For An Effective Job Posting
Ensure that it is easy to understand
Use vocabulary that everyone can understand. Avoid the use of colloquial phrases, euphemisms, and slang. Speak to your target market, but keep it clean and clear.
Make it simple to scan through quickly
Organize all the content into short paragraphs of 3 sentences or 4 lines, rather than a big block of text. Add headings and use bulleted lists to make the content readable.
Ensure that the post is engaging
Write in a tone that would be most suitable for your ideal candidate. And ensure that the content included captivates your audience.
Imagine what that ideal candidate would like to see. That may help you to get the style right and attract passive candidates as well as active job seekers.
Company Branding
Prospective employees respond well to job posts that resonate with them. Effective company branding in your job post will help job seekers know if the company is a good match for them.
And this will attract candidates who are better suited to your company culture.
This factor is dependent on whether you are open to disclosing the details of your company on your job post.
Additional Tools
If you are not already using recruitment software for your business, this is the time to invest in it.
Staffing software packages include tools such as posting jobs to multiple job boards and parsing resumès.
You can also use it to schedule interviews with applicants, send messages to candidates, draft forms to fill in, and digitally onboard the new employees.
In Conclusion
If your mission is to find the best candidates to fill job openings, then you need to master the art of effective job posting. This guide will assist you in creating and uploading an effective job post.
Now make your task of sourcing, hiring, and onboarding new talent even more effective, with our specialized staffing recruitment software.
