Tag Archives: personal branding

Candidates: Be Aggressive in Your Job Search

I speak with many candidates each day, and I am surprised how passive that the candidates are in the job search. When looking for a new job, most of them think only to contact a recruiter or search various job posting sites. While I recommend all of these steps, I also mention to the candidates that they need to take a more aggressive stance to their search. One cannot just follow these passive steps, then sit back and expect to get job screening calls from the recruiter or a company.

My recommendation to candidates is to treat your job search just like a sale person would treat sales prospecting. Here are a few recommendations:

1. Develop a list of your “target” companies; either local or nationwide. These companies may be competitors to your current or past companies or companies that you feel could use someone with your skills and experience.
2. Once you compile your target list, then search LinkedIn and look at profiles of people who could be potential hiring managers for someone with your skills and experience.
3. Craft a cover letter that is fairly specific for each company and potential hiring manager and send the letter in a LinkedIn Inmail. You should also attach your resume in LinkedIn Inmail.

My thought is that any potential hiring manager who receives such an Inmail would be very flattered and, in more cases than not, reach out to have an initial conversation. Worst case if there is no current opening, this overture will result in a good future contact and potential networking source.

In short, I feel that candidates would be pleasantly surprised to see how much more traction that they get on their searches.

Communication With Candidates

Throughout my years in recruiting, I have always strived to communicate well with my candidates. I know that this has been appreciated, because I have received many compliments from various candidates who appreciate me keeping them in the loop as to where things stand with a certain position.

My philosophy is simple: I look at candidates as an “asset” and someone that I want to build a relationship with. I know that candidates realize that I am just the conduit between them and the company and that the company makes the final determination on how they want to hire. However, my goal is to keep the candidates as informed as possible. If I cannot help them with this particular job; it is possible that I can help them in the future (even years down the road). With technology the way it is today, it is pretty simple to stay in touch with candidates if you want to make the effort and value the relationship.

Excellent communication with candidates not only builds goodwill with your candidate base, but it also serves to build your brand. Hopefully, this will stay in the mind of a candidate if you ever reach out to them in the future.

Job Seekers-Expanding Your Social Media Brand

More and more recruiters are finding candidates through social media than the traditional job boards.  Most people have heard of LinkedIn which remains the most popular site for recruiters when they search for candidates.  It is a must for all active and passive job seekers to have an up-to-date LinkedIn profile.

I came across a new site the other day called beBee www.bebee.com which seems to offer a lot of promise.  While it is not nearly as well-known as LinkedIn, it seems like a site that most potential job seekers should be on.

beBee is a Personal Branding Platform founded by serial-entrepreneurs Javier Cámara and Juan Imaz.   The network was created to allow people to showcase and share their personal brand and market themselves to employers, clients, customers, vendors and media in their respective industries. beBee allows users to network with each other through common personal and professional interests, uniting their personal and professional lives in one place.

The startup was established in February 2015, and originally launched in English, Spanish and Portuguese before expanding in French, Italian, German and Russian in 2016. beBee has more than 11.5 million users and is aiming to have 40 million users by 2018.

While my experience with beBee is limited, it seems like a well-managed and easy-to-use site.