Recruitment agencies have reported that they are getting an impressive 800% increased engagement from posting job ads that have videos embedded.
This goes to show how impactful it can be to include a recruitment video in your hiring strategy.
What is a recruitment video? And what are the benefits? Do these advantages extend to your potential new hires, as well as your business?
We will answer all of these important questions in the guide below.
What Is a Recruitment Video?
A recruitment video is a short film that tells candidates about available job positions in an engaging manner.
It advertises your company and also gets prospective employees interested in working for you. There are other types of recruitment videos too. For example, onboarding videos can also be considered as recruitment videos.
Recruitment videos may be tailor-made for specific job openings. And can appear on your company website, careers sites like LinkedIn, or social media apps.
The Benefits of Company Recruitment Videos
Video recruitment, like any recruitment technology, offers many benefits. Some of these benefits are employee-oriented. Others improve your business reputation and the efficiency of your recruitment team.
Showcases Company Culture
A good recruitment ad does more than just advertise a job. It also highlights your company culture and the day-to-day life of employees.
Rather than just rattling off job openings on a careers page, a good recruitment video highlights other vital information that influences applicants’ decisions.
The best recruitment videos market a company’s core values, and goals, to attract candidates with similar goals and values.
Reduces The Workload of Recruitment Staff
Of course, no discussion on recruitment videos is complete without addressing the benefit of recruitment videos and other HR digital tools.
When the text and image content in well-crafted videos speak for you, the current workload on the recruiting team may decrease.
Creating an entertaining video is not hard to achieve when you let the employees speak for you. Work together as one team, and encourage existing staff to participate.
Builds Your Company’s Brand
Using a recruitment video can help with brand recognition. It is an effective way for prospective candidates to become familiar with your company.
Job listings accompanied by solid employer branding are a winning combination for an effective recruiting video.
Inspires Potential Candidates
In the competitive world of recruitment, you need to employ every method possible to inspire potential candidates to respond to your efforts.
A job post accompanied by a great recruitment video stands a 12% higher chance of being viewed, shared, and responded to.
Emphasize workforce diversity, a healthy work-life balance, and fun workplace culture in your video content. This will encourage potential job seekers to apply.
Streamlines The Hiring Process
A streamlined hiring process benefits both prospective candidates and recruiting staff.
An interactive video that includes a short checklist makes things even easier. It can have a title like ‘is this the right job/company for you?’.
Everything from job postings and job descriptions to onboarding will run more smoothly. And in less time with the help of effective recruitment videos.
Maximizes Recruitment Efforts for the Long-Term
You don’t have to blow the budget or spend hours making a video. A well-crafted generic recruitment video maximizes your future recruitment efforts.
A short video that speaks directly about the employee benefits and core values of your company is very versatile. It can be reused and updated when needed for various open positions.
Less admin and time spent on creating your next recruitment video means less repetitive work. In this way, a recruitment video increases the job satisfaction and motivation of your recruiting team.
Top 3 Tips for Creating the Best Recruitment Videos
Get your online brand job search ready with these top tips for improving your recruitment videos.
Whether you’re looking to create a company culture video or an onboarding video for new hires, these tips all apply
1. Emphasize Job Satisfaction
To get prospective candidates, or new hires excited about working for you, emphasize the current employees’ job satisfaction.
It’s great to hear about a company’s values and vision. The reality is however, that job seekers are more likely to respond positively to a virtual tour of the employee experience.
That means including contributions from real employees at the company. This will get the message across to job applicants and recently hired employees that they’re making a wise decision to work for your company.
2. Relate to Your Target Audience
The majority of job seekers use their mobile devices to access job listings. Make this trend work for you but keep your target candidates in mind when creating recruitment videos.
If you are posting it on social media, choose the platform that your target market prefers. And create content that resonates with your intended audience.
This is crucial if you want to impress top talent. And entice them to apply for the job ads posted.
3. Take A Unique Angle
So many recruitment videos focus on the basics but fail to show any personality. Be unique, and maybe add a touch of humor to your video content. This can help to make it seem more human and relatable.
Look at recruitment video examples online for ideas on how to achieve this.
Take note of your favorites. What did you like about your favorite recruitment videos? This will give you direction when creating your own video.
A funny recruitment video is more likely to be shared on social media than a traditional recruitment video that clearly follows a script.
Conclusion
Recruitment videos are a useful way to showcase your company to potential candidates in a bite-sized visual chunk.
They offer a range of benefits such as describing your company culture and the level of job satisfaction your employees have. It is also a way to reduce the workload and pressure on your recruitment team.
Contact us for advice and software you need to make the most of these, and other forms, of recruitment technology.
Link to the article titled “The Importance of Employer Branding in Recruitment” once it is published.
